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ATTAINMENT

A N . A B I O G E N E S I S . P U B L I C A T I O N

Editorial Calendar and Ad Rates


Issue 1
Establishing Your Office . . . . . . . . . . . . . .

Finding the Right Office Space; Projecting Your Business Image; Negotiating a Lease; Business Credibility: Beyond Smoke and Mirrors; The Alternative Office; Home-based Pros and Cons; The New Web-based 'Online Office'

Deadline for ad space reservations: January 15, 1997
Deadline for advertising: January 22, 1997


Issue 2
Overcoming Production Barriers . . . . . . . . .

Startup production: Buying in Small Quantities; Where to Find Wholesalers and Manufacturers; Color Printing Basics; New Printing Outlets On the Web; Looking Big on a Small Budget; Starting and Increasing Your Inventory

Deadline for ad space reservations: February 28, 1997
Deadline for advertising: March 7, 1997


Issue 3
Financing Your Business . . . . . . . . . . . . . . .

Financing Options: Debt or Equity?; Convincing the Bank to Lend You Money; New Alternatives for Equity Funding; Secondary Markets for Securities Trading; The SCOR-Board - Small Business Offerings; Better Budgets and Financial Projections

Deadline for ad space reservations: April 15, 1997
Deadline for advertising: April 22, 1997


Issue 4
Improve Your Marketing . . . . . . . . . . . . . . . .

How to Target Your Advertising; Advertising Blunders, Bloopers and Bombs; Free Promotional Opportunities; Penetrating Niches; Rubbing Shoulders with the Big Boys Online; Cut Marketing Costs

Deadline for ad space reservations: May 30, 1997
Deadline for advertising: June 7, 1997


Issue 5
Intellectual Property . . . . . . . . . . . . . . . . . . . .

Trademark Searches Made Easier; Understanding Copyright, Patent and Trademark Distinctions; Internet Domains - The Battle for the Best Names; Where to Get Copyright-free Content; Protecting Your Intellectual Property; Work for Hire and Other Recent Changes

Deadline for ad space reservations: July 15, 1997
Deadline for advertising: July 22, 1997


Issue 6
Making the Internet Work for Your Business . . . . . . . . .

Promoting Your Business Without Violating Netiquette; Marketing on the Internet: New Opportunities; Setting Up Your Own Site on the Web; Evaluating Hits on Your Web Site; Setting Up the Virtual Office; Improving Company Communications Online

Deadline for ad space reservations: August 30, 1997
Deadline for advertising: September 7, 1997


Attainment Introductory Advertising Rates


Ad Sizes:

Top of Page Banner Ads
Full                     Half               One-third              Quarter
32 x 580 pixels       32 x 290 pixels     32 x 170 pixels       32 x 195 pixels
$150                     $80                  $60                    $50
Bottom of Page Display Ads
Full                     Half               One-third              Quarter
80 x 580 pixels       80 x 290 pixels     80 x 170 pixels       80 x 195 pixels
$300                     $160                 $120                  $100

Discounts for contiguous issue insertions are 5% for each additional insertion. Thus, a Full Top Banner Ad (32 x 580) would be $150 for one insertion, $142.50 for two insertions, $135 for 3, etc., up to a maximum of 8 discounts (or 40%). Additional insertions beyond 8 contiguous insertions discounted at 40% (the 8 insertion rate).

File Formats JPEG or Compuserve GIF(tm) formats preferred, but other file types (ILBM, BMP, PICT, etc.) can be accommodated (we're willing to do the conversions).

Submitting Ads We are looking into ftp upload for ads. For the present, ads can be sent as email file attachments, or sent physically, on a floppy, to Attainment, Abiogenesis Publications, PO Box 9, Bellingham, WA 98227-0009. You can also zmodem files directly to our computer through prior arrangement (Pacific time zone). Send email files or inquiries to ads@abiogenesis.com.

Volume Current hits to the Abiogenesis sites are approx. 4,000 per month without promotion of Attainment. We expect this number to grow as we inform the public about our resources. Logs will be publicly available and accessible for advertisers to monitor hits to specific pages. Attainment will be promoted through all the relevant newsgroups, and search engines.


Back to Attainment Home Page.
Attainment is a trademark of Abiogenesis Software. © Copyright and compilation copyright 1996 and onward Abiogenesis Software, all rights reserved. Attainment endeavors to make the information included here accurate and factual, but does not warranty it as such, and does not intend or imply any endorsement of information, companies or products mentioned. This information is supplied as a courtesy and we recommend that you use due diligence in evaluating sources. Opinions expressed in this publication are those of the individuals and may not reflect those of Attainment or Abiogenesis Software. Trademarks are the property of their respective owners.


Topics: startup business . business finance . venture capital . SCOR . U-7 . production . office leasing . bootstrap . securities . stocks . shares . share certificates . initial public offering . direct public offering . IPO . DPO . seed capital . business plan . advertising . promotion . distribution . dealers . products . wholesale . office . secretary . CEO . staff . President . audit . accounting . personnel . marketing . prospectus . CFO . corporation . corporate . limited . LLC . incorporate . Ltd. . business partner . partnership . proprietorship . general partner . trademark registration . copyright . proprietary . patents . SEC . entrepreneurship . entrepreneur . entrepreneurial . publicity . business meetings . business promotion . entrepreneur assistance . business investment . business mergers . business buyouts