ATTAINMENT

A N . A B I O G E N E S I S . P U B L I C A T I O N

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The premiere publication that assists
startup businesses with:

funding

marketing on a budget

overcoming distribution barriers

production on a shoestring

taking advantage of Internet opportunities

Editorial Schedule

Issue 1
Establishing Your Office . . . . . . . . . . . . . .

Hanging Out Your Shingle: Finding the Right Office Space

Projecting Your Business Image

The Online Store: Setting Up Shop on the Web

Business Credibility: Smoke and Mirrors?

The Alternative Office: From Garages to Sailboats

Home-based Pros and Cons

The New Web-based 'Online Office'

Point to Point: The Illusion of Free Enterprise

Issue 2
Overcoming Production Barriers . . . . . . . . .

Startup production: Buying in Small Quantities

Where to Find Wholesalers and Manufacturers

Color Printing Basics

New Printing Outlets On the Web

Looking Big on a Small Budget

Starting and Increasing Your Inventory

Issue 3
Financing Your Business . . . . . . . . . . . . . . .

Financing Options: Debt or Equity?

Convincing the Bank to Lend You Money

New Alternatives for Equity Funding

Secondary Markets for Securities Trading

The SCOR-Board - Small Business Offerings

Better Budgets and Financial Projections

Issue 4
Improve Your Marketing . . . . . . . . . . . . . . . .

How to Target Your Advertising

Advertising Blunders, Bloopers and Bombs

Free Promotional Opportunities

Penetrating Niches

Rubbing Shoulders with the Big Boys Online

Cut Marketing Costs

Find the Demographics You Need

Marketing Expert Systems: Should You Hire a Computer Instead?

Issue 5
Intellectual Property . . . . . . . . . . . . . . . . . . . .

Trademark Searches Made Easier

Understanding Copyright, Patent and Trademark Distinctions

Internet Domains - The Battle for the Best Names

Where to Get Copyright-free Content

Protecting Your Intellectual Property

Work for Hire and Other Recent Changes

Issue 6
Making the Internet Work for Your Business . . . . . . . . .

Promoting Your Business Without Violating Netiquette

Marketing on the Internet: New Opportunities

Setting Up Your Own Site on the Web

Evaluating Hits on Your Web Site

Setting Up the Virtual Office

Improving Company Communications Online

Attainment is a trademark of Abiogenesis Software. © Copyright and compilation copyright 1996 and onward Abiogenesis Software, all rights reserved. Attainment endeavors to make the information included here accurate and factual, but does not warranty it as such, and does not intend or imply any endorsement of information, companies or products mentioned. This information is supplied as a courtesy and we recommend that you use due diligence in evaluating sources. Opinions expressed in this publication are those of the individuals and may not reflect those of Attainment or Abiogenesis Software. Trademarks are the property of their respective owners.

Topics: startup business . business finance . venture capital . SCOR . U-7 . production . office leasing . bootstrap . securities . stocks . shares . share certificates . initial public offering . direct public offering . IPO . DPO . seed capital . business plan . advertising . promotion . distribution . dealers . products . wholesale . office . secretary . CEO . staff . President . audit . accounting . personnel . marketing . prospectus . CFO . corporation . corporate . limited . LLC . incorporate . Ltd. . business partner . partnership . proprietorship . general partner . trademark registration . copyright . proprietary . patents . SEC . entrepreneurship . entrepreneur . entrepreneurial . publicity . business meetings . business promotion . entrepreneur assistance . business investment . business mergers . business buyouts